We are thrilled to announce that Plinest® has been crowned Injectable Product of the Year at the prestigious Aesthetics Awards 2025! This remarkable achievement solidifies Plinest® as a game-changing innovation in injectables and regenerative aesthetics.
The Aesthetics Awards, which took place on March 15th at Grosvenor House London, is often described as the ‘Oscars of the specialty’, and has been running for over 10 years, celebrating the very best in the industry.
Building on success
This latest win follows Plinest®’s success at last year’s Aesthetics Awards, where it was named Best New Product. Now, being recognised as Injectable Product of the Year further highlights the transformative power of Polynucleotides HPT® – the patented technology (developed by renowned Italian pharmaceuticals manufacturer Mastelli) used within the Plinest® range.
Polynucleotides HPT® drives cellular repair and is clinically proven to significantly enhance both skin and hair quality.
Plinest® treats mild to moderate ageing on the face, neck and decolletage, while a lower dose (Plinest Eyes®) can treat more delicate skin in the periorbital area. The third product, Plinest Hair®, improves hair density and quality on scalp, eyebrows and beard – suitable for both men and women with hormonal hair loss.
Alongside hyaluronic acid, Polynucleotides HPT® is also used in Newest® (for more severe signs of ageing) and NewGyn® (for female intimate health concerns).
Why Plinest® won
To earn this recognition, Plinest® had to meet strict criteria, demonstrating effectiveness, safety, ease of use, and high practitioner satisfaction, backed by scientific evidence. Our extensive clinical studies and proven efficacy impressed the judges, who stated that this entry convinced them to personally use the product. They praised the clinical results, customer support, and detailed submission, calling it a nearly perfect entry.
Winning this award is a testament to the outstanding efficacy, safety, and satisfaction that Plinest® delivers to practitioners and patients alike. The achievement also underscores Mastelli’s and DermaFocus’s unwavering commitment to innovation, excellence, and advancing regenerative aesthetic solutions.
A milestone in regenerative aesthetics
“This award is a true milestone in our journey of innovation and excellence,” said Milad Bemana, executive director of DermaFocus, the distributor of Plinest®. He continued, “Recognition as Injectable Product of the Year highlights the premium quality of Plinest® and our family of Polynucleotides HPT®’s products, as well as the dedication of our entire team to ensure our training, clinic integration and customer support empowers practitioners and enhances patient outcomes.”
What this means for you
Not only is this a fantastic achievement for us, but it also provides amazing marketing opportunities for your clinic. You can confidently tell your patients that you offer an award-winning injectable, backed by industry experts. Sharing this recognition enhances your reputation as a trusted, ethical practitioner, reinforcing your commitment to high-quality care.
Feel free to share our social media graphics and spread the word – Plinest® is now the Injectable Product of the Year 2025!
A huge thank you to everyone who has supported us on this journey. Here’s to even more innovation and success in the future.
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